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Showing posts from April, 2018

Utopia and Dystopia

An ideal city is often inspired by the idea of "Utopia", a term used to describe a perfect place in terms of social, ethical and political values, but it does not exist in real space or time. Utopia is directly connected to the opposite meaning of Dystopia, which refers to a place where Dictatorship exists and characterized by degraded living conditions. The concept of Utopia was first used by Tomas Moore in 1516, who described in his book that Utopia is an ideal wealthy society based on social and economic equality. According to Boake (2006), the study of film material can help with future plans about utopian and new societies and additionally give ideas and influence the design of future cities. Many cinematic representations of the future world are influenced by utopian theories and visions of yet to come. The concept of "dystopia" though, shows the insecurity and lack of hope from people about the development of their future world and society (Prakash, 2010). Ty...

How well is a single narrative able to be understood across media at the end of the spectrum?

Innovative storytelling concepts have been the foreground of content management within marketing since the beginning of time, continuing to grow as our thirst for new technology and reliance on social media stems the narratives shared amongst the public. However, why is the story-telling such an important part of our growing industries? It is due to the psychological effects stories have on us. Narratives that are authentic, evoke emotion and are of general interest to the reader are the stories that will stay with us. Whilst the audience type will distinguish to what extent these narratives travel, this is known as transmedia storytelling. Transmedia-storytelling is a term formulated by Henry Jenkins that explains story-telling to be a ‘representative of a process in which integral elements of a fiction get dispersed systematically across multiple delivery channels for the purpose of creating a unified and coordinated entertainment experience. Ideally, each medium makes it own unique ...