How well is a single narrative able to be understood across media at the end of the spectrum?
Innovative storytelling concepts have been the foreground of content management within marketing since the beginning of time, continuing to grow as our thirst for new technology and reliance on social media stems the narratives shared amongst the public. However, why is the story-telling such an important part of our growing industries? It is due to the psychological effects stories have on us. Narratives that are authentic, evoke emotion and are of general interest to the reader are the stories that will stay with us. Whilst the audience type will distinguish to what extent these narratives travel, this is known as transmedia storytelling. Transmedia-storytelling is a term formulated by Henry Jenkins that explains story-telling to be a ‘representative of a process in which integral elements of a fiction get dispersed systematically across multiple delivery channels for the purpose of creating a unified and coordinated entertainment experience. Ideally, each medium makes it own unique ...